Nike is doing some cute things with its Flyknit Racer, last week offering up a super clean, all white “Goddess” version, and now revealing a #BeTrue silhouette featuring a rainbow colored-Swoosh meant as a show of support to the LGBT community.
Originally launched in 1985, Nike revived the #BeTrue concept in summer 2012 as part of its commitment to LGBT individuals and an overall brand commitment to diversity, inclusion and unleashing the potential of all athletes.
Similar to prior year #BeTrue launches, the Flyknit Racers will likely be part of a capsule that will include additional shoes and apparel.
No timing or pricing yet for these pretty kicks. We will update when we have that info.
Image via @boyfanfootball.