Alessandro Michelle’s Vision Of Gucci Comes Into Full Bloom In An Alchemist Garden
Today with Gucci’s fall 2017 presentation in Milan, we saw designer Alessandro Michelle’s magical vision for the label come into full bloom (literally) with the showing of the label’s first unified men’s and women’s show.
Described as an alchemist garden, it was full of the magical and fanciful details the designer has become known and loved for. “I was thinking about an alchemist’s garden, I was concentrated on color and prints, and looking at many books of flowers and animals,” said Michele on the collection.
As revealed through the futuristic set and the vintage vinyl album upon which current day artists recited poems of days gone by, it was also a commentary on the seamless nature of time, with the artistry and influences of the past blending effortless and fluidly with the future.
Important items associated with the show:
Invitations were sent in the form of a vinyl album whose cover was designed by Spanish born and London-based photographer Coco Capitain.
The album contained Florence Welch’s reciting poems from William Blake’s book Songs of Innocence and Experience, which was part of the spring 2017 runway soundtrack, as well as A$AP Rocky reading from Jane Austen’s Persuasion.
The show was the first held in Gucci’s new headquarters with a set that featured a “pyramid at the center of a Plexiglas tunneled runway crowned with a weather vane in the shape of a rooster.”
The tracks by Florence Welch and A$AP Rocky were available on the Gucci app, following the show.
A Gucci logo t-shirt was overlaid with writing by Coco Capitain.
The bags carried by models on the runway included Jane Austen novels.
On Twitter, the label called attention to a dozen highlights from the show, which we have reproduced below. We’ve reproduced the tweets below starting with the first and ending with the last, along with Gucci’s description in the caption (with some minor modifications related to style).
Listen to the Gucci fall 2017 audio tracks by Florence Welch and A$AP Rocky on the Gucci app after the show, live at 3:00 PM CET.
Word by Coco Capitain featured on the Gucci fall 2017 invite
Presenting the #GucciFW17 space with a pyramid in between a plexiglass tunneled runway.
"I imagine the girls walking through the alchemist's garden with a parasol." Alessadnro Michele
The Gucci fall 2017 collection evokes a garden inhabited by signs, symbols and archetypes invoking and recalling remote worlds.
"It's a walk inside a garden of an alchemist," Alessandro Michele
The alchemist garden influence appears in animal hardware on new GG Marmont accessories from Gucci fall 2017
A boot with the new GG butterfly closure in the #Guccii fall 2017 fashion show.
For the first unified Gucci fashion show, #Alessandro Michele created 120 men's and women's looks.
Crystals on shoes from Gucci fall 2017.
"If we become slaves of culture we can change the world. " Alessandro Michele
Curved crystal trims on a pink coat from Gucci fall 2017.
Inside the bags and carried by models, little books by Jane Austen.
Writing by Coco Capitain features on a look from Gucci fall 2017.
A men's look.
A jacquard sweater knitted with a bat motif and lion hardware on a belt, from the men’s Gucci fall 2017 collection.
Coco Capitan's writing appears on a t-shirt from the Gucci Fall2017 collection by Alessandro Michele.
A printed silk dress, parasol and velvet braided headband from Gucci fall 2017
A handmade silk parasol from the Gucci fall 2017 collection detailed with writing by Coco Capitain
Bracelets featuring enamel faces and wooden canes, the eclectic accessories of Gucci fall 2017
A lace and tulle gown and rings in the form of insects.
Jacquard pants and jacket featuring the House Web stripe with a wooden cane crafted with a monkey head, men’s Gucci fall 2017
Color and pattern in a men’s jacket with a velvet trimmed lapel, in the Gucci fall 2017 fashion show.
Attending the Gucci fall 2017 fashion show Jared Leto in an embellished denim jacket, hooded sweatshirt and hightops.
Artist Petra Collins seen at the Gucci fall 2017 fashion show in a sequined skirt, plush trimmed jacket, mini Gucci Sylvie bag.
Behind the scenes with Coco Capitain for Gucci fall 2017 live now on Gucci’s Instagram Stories.