Rituel De Fille Fleur Sauvage Collection

Rooted in femininity and  ancient mystical rituals, Rituel de Fille is a new line of cosmetics whose composition is anchored on natural ingredients and pigments. Created by a trio of sisters, the California based brand provides a fresh alternative to larger cosmetics brands with products made in small batches and launched through collections.

Its latest collection Fleur Sauvage , takes inspiration from lush overgrown vegetation and carnivorous plants with saturated hues and dewy textures. While the concept and presentation for Rituel de Fille is  artfully well executed, the lack of skin tone diversity in the models is a flaw for this  young brand, which, if corrected could greatly expand opportunities to garner customers on a global scale.

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