Nike Lab has announced a collaboration with Sacai designer Chitose Abe, whose resume includes Comme des Garcons. As is all the rage, the line will include lifestyle pieces rooted in performance silhouettes and fabrics. From a positioning perspective, the partnership reflects Nike’s wish to grow its presence and awareness among a higher-end customer, perhaps especially an Asian-based one as Sacai is based in Japan. The images here feature Abe with looks modeled by Binx Walton. This collection will launch at Nike Lab stores and on Nike.com on March 19th. Images via Nike, shot by Craig McDean.
Tags: Binx Walton, Chitose Abe, Nike Lab, Sacai